Farm every residential door. Track every owner you target.
Farm campaigns blanket the ZIP codes and carrier routes you choose. Targeted campaigns go further: each addressed card carries its own QR code, and owners scan into a personalized page with an automated valuation of their home — every scan appears in your dashboard, with lead capture built in.
How it works
Step 1
Pick your coverage
Farm: choose ZIP codes and carrier routes for saturation delivery. Targeted: upload the owner addresses you want to reach, or build a list with demographic targeting — just-listed and just-sold designs included.
Step 2
We print and mail
Design, printing, postage, and delivery handled end to end. Targeted cards each get a QR code unique to the recipient.
Step 3
Capture the response
Targeted recipients scan into a personalized page with an automated valuation of their own home — every scan appears in your dashboard with lead capture built in.
Transparent per-card pricing
All-in pricing: printing, postage, and delivery. Targeted campaigns include the tracked, personalized landing pages.
Farm (every door)
Unaddressed coverage of every residential door on your chosen routes
| Quantity | Per card, all-in |
|---|---|
| 0–499 | $1.09 |
| 500–999 | $0.99 |
| 1,000–2,499 | $0.89 |
| 2,500–4,999 | $0.79 |
| 5,000+ | $0.69 |
Targeted (addressed)
Named owners, unique QR per card, tracked landing pages
| Quantity | Per card, all-in |
|---|---|
| 0–99 | $1.59 |
| 100–499 | $1.44 |
| 500–999 | $1.29 |
| 1,000–2,499 | $1.19 |
| 2,500–4,999 | $1.09 |
| 5,000+ | $0.99 |
California agents: know your AB 723 obligations
California's AB 723 requires disclosure when digitally-altered images appear in listing marketing. Our platform includes a state disclosure tracker and listing-image disclosure tooling to help you stay on top of the rules across your listing marketing — check it against your own materials and your broker's guidance. See the state disclosure tracker.
Farming postcard FAQ
What is geographic farming in real estate?
Farming means consistently marketing to every homeowner in one area so you become the agent they think of when it's time to sell. Postcards are the backbone of most farms. Our farm campaigns cover every residential door in the ZIP codes and carrier routes you choose — printing, postage, and delivery handled end to end.
How does the QR code tracking work?
On targeted (addressed) campaigns, every card carries a QR code unique to that recipient. When they scan it, they land on a personalized page — including an automated valuation of their own home — and the scan shows up in your dashboard, with lead capture built in. Farm (every-door) mail is unaddressed saturation coverage, so it's priced lower and works best paired with targeted follow-up to the owners you most want.
What does it cost?
Farm (every-door) mailings run $1.09 per card at small volumes down to $0.69 at 5,000+, all-in — printing, postage, and delivery included. Targeted (addressed) mail starts at $0.99 per card at volume and includes the tracked, personalized landing pages.
What about California's AB 723 disclosure rules?
AB 723 requires disclosure when digitally-altered images are used in listing marketing. Our platform includes a state disclosure tracker and listing-image disclosure tooling to help you stay on top of the rules — check it against your own listing marketing and your broker's guidance.
How fast can I launch my first campaign?
Minutes, not days: pick your farm ZIP codes and carrier routes (or upload a targeted address list), choose a design, and we handle printing, addressing, and mailing.
Your first campaign takes minutes to set up
Pick your routes, choose a design, and pair it with targeted cards to the owners you most want to win.
Start a Campaign